We all know something about drinking the corporate Kool-Aid, but have you considered just how deep this subject actually goes? In this podcast and post I will show that drinking the corporate Kool-Aid is the price we pay in exchange for the identity and life offered by our organizations. Unhappiness is the realization that the Kool-Aid is unavoidable and some people think the answer is to become anti-corporate or to go off the grid. Freedom is possible and it is found in a paradoxical way. We need not give up on society, or our dreams, but we must surrender the means. One rule replaces all the rules.  A true identity means we are free from trading with the system. Freedom is to be in the world but not of it.